Monday, January 25, 2010

The 8 rules of Fight Club - Kinetic Typography

A little inspiration for t-shirt design.

Wednesday, January 20, 2010

Project 1_Type as a branding vehicle

Type as a branding vehicle

Due on: 02/08
15% of final grade

THE ASSIGNMENT

Create an ALL TYPE T-shirt design to illustrate a quote from a current national or international public figure or a historical figure using only a font or fonts that in—some justifiable way— reflect the author’s personality or “brand”. The application of the typo graphics to the object (t-shirt) should demonstrate the range of one or more type families in a variety of sizes.

Your t-shirt design must capture the author’s personality in such a way that fans instantly relate the product (t-shirt) to the author. Think about how the celebrity you chose “sells or sold” themselves as a public persona, and stay in tune with their image. Connect the person’s personality to the typeface’s personality. People wearing t-shirts are “walking media”, so you must consider how type in your t-shirt will be perceived in the end.

THE SPECIFICS
1. You’re limited to one typeface.
2. Must use front, back and at least one sleeve (sides optional).
3. Must cover at least 50% of the entire t-shirt.
4. Must contain the author’s name.
5. Must contain a brief creative strategy, in small point size (between 9-11), stating:
5.1_Some basic information about the typeface;
5.2_Why the use of typeface relates to the chosen personality.
6. Must use only type family and any punctuation found in the typeface, even to create images.
7. Do not distort the typeface in any way.
8. The entire quote must be readable in at least one instance.
9. The t-shirt must adult size S, M or L.
10 Maximum number of colors: 4.
11. Must use Pantone colors.
12. Must use inkjet t-shirt transfer paper to transfer your design to the t-shirt or silkscreen it.*
13. Must use a white t-shirt.

* You can find inkjet t-shirt transfer paper at SamFlax, Binders, Michaels and Walmart.


THE OUTPUT
1. You’ll have to print the t-shirt using injet transfer paper;
2. One mounted Epson output on board with a photo of someone wearing your t-shirt (Front side and rear view). Size the photo so the design is visible.


***Excellent craftsmanship is a must.
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Friday, January 15, 2010

No class on Monday_MLK Holiday

Hi everyone,
This is just to remember you that Monday 18 is a holiday, and therefore there is no class.
See you on Wednesday!

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Worth a click!

Take a look at this website:
http://www.seblester.co.uk
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Photo investigation_Typography

Like we talked last class after Helvetica-the movie, you'll need to bring 10 high resolution photos to class on Feb 03. You can print them at home or have them printed at a shop. These photos will be your first typographic investigation for this class.
Typefaces are the subject matter of these photos. Not people, not objects, not signs, but typefaces. Words and messages can be cropped, but we must be able to see the typefaces they were written with.

SPECS
1. Each one of the 10 photos must have a different subject (eg. photo #1 mugs, #2 books, #3 signs, etc)
2. You must show at least two different typefaces per photo;
3. Photos can't be flat looking - they must show some sense of depth;
4. Photos must show a figure-ground relationship

Also:
Think of texture, color, light, contrast and the overall look of it. Each photo must be an interesting composition.

Here are a few examples:











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Wednesday, January 13, 2010

Off-limits typefaces

Do not use these typefaces in this class.

This list will grow as we go.

Typolution

Worth a click

"40 examples of beautiful typography in advertising design".

Click here.


Tuesday, January 12, 2010

Monday, January 11, 2010

Welcome class!

Hi everybody!
This is our GrD31500 blog. Here I'll post your assignments, inspirational ideas, and more.
Hope we all have a very productive semester.
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